Design Championship Task.

<aside> 💡 Imagine we are in the future. As a product designer, I should create an AR navigator for mobile.

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Overview

UX/UI design championship

Duration

One week Nov 2021

Role

UX Research, UI Design, Mobile Design

Tools

Figma, Google Forms, FigJam

Identifying the problem

We all face the fact when going to new locations, but how effective is achieving destinations in real life?

<aside> 📌 Most of the maps show us just simple locations and how to reach them, but no one applies our personal preferences and characteristics. There are a lot of maps in the App Store & Play Market no one covers all human needs.

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Goals & Business value

Main objectives:

• Help to find the right destination including any challenges (overcrowded streets with many shops, cafes, and museums; find the right department in a store)
• Offer personalized options to help maintain motivation.

In relation to a human vision, we also wanted to achieve with this project:

• Reduce the stress created by the uncertainty of thinking about which choice to do.

Business value:

• Onboard all companies to the platform - propose all size businesses to use our platform (with the ability to have a trial period)
• Transfer at least 80% of potential clients from the trial period to the regular plan.

Research Phase